It's hard to believe that RB will be closing the overhead door for good on January 15th.
SEVEN YEARS OF AWESOME went by fast. Thanks to you.
We still have a bunch of Blender Bottles for only $10 each, and we've now pretty much knocked all t-shirts remaining down to only $10 as well.
All sales are final at this point as we have nothing to trade you for, and heck, at $10 you just got a major deal on a great gift if nothing else!
Click here to scroll the last day deals: RB SHOP
Some news you can use: Yo Crew. About that "BLACK FRIDAY" "CYBER MONDAY" Rugga Rugga... We're out.
We'll be kicking it with our families around the Big 10 over Thanksgiving weekend. Hope you all get to do the same if you're not on shift working the greatest job on earth.
No big sales coming up from us, so you can stand down on our end. We are just going to continue to do what we're doing-- as inventory drops low on an item, blow out the remaining at the lowest price we can sell for.
If you see something on sale right now, that means there is literally a handful left, so act fast and grab your size. Right now our game plan is to completely wrap-up all online operations by Jan 15th. (Kinda dumb to dwindle along with a couple pairs of socks and a few other remainders.) Terminus 1-15-15.
There's really not a great way to say this, so without a whole lot of superfluous verbiage, I am going to jump right in and say that after a lot of soul searching and good long inward looks, we have decided to shut down RIDE BACKWARDS. I don't have the ability to say that I am killing it out-right, because that would not be honest, and it'd be like saying that I am killing myself, but RB as you know it is not going to continue into 2015 selling apparel online. There is one last brand-new RB design coming out today on both a triblend tee and the new UA Fleece hoody, called the RB ANGELS. It's awesome, I think.
We are not having any "going out of business" sale, because we are not going out of business, we are just walking away with respect and much pride. In my mind, when I close my eyes I see myself carrying RB into the woods, digging a hole and burying it. Maybe RB will be unearthed some day and rise again, maybe not, but for now, it is safe underground, at rest, and at peace.
I have spent the last seven years of my life creating, nurturing and building RIDE BACKWARDS and it has been a labor of love. I have no regrets. It has been an amazing journey and life experience filled with the best people and some awesome good fun, but I have now gotten to the point where it is all-consuming, and I can't and don't want to take it to the next level. I really don't. Trust me when I tell you that I have thought and prayed LONG & HARD over this decision. It's not what the world needs. It's not what the world needs from ME.
RIDE BACKWARDS is not a brand. It is a state of mind. I have no desire to turn this community of firefighter athletes (which is what RB really is) into a corporation. I am not into marketing, advertising and promotion. I am not into dollars and cents, I am into dreams and dreamers. I am into seeking, creating, learning, playing hard, doing the best work possible every time I set my hand to the plow, loving my neighbor and psyching them up, and just LIVING IT OUT.
AND WE HAVE DONE IT WELL.
I am so proud of what RIDE BACKWARDS has both done and not done. We have never compromised our beliefs or principles. We lived our founding motto: LOYALTY - SERVICE - PRIDE "Original firefighter designs on quality athletic wear." WE DID IT! And we did it with an amazing team of firefighter athletes. I cannot even begin to tell you how grateful and proud I am of each and every member of our team. I also am eternally grateful to a handful of VOLUNTEERS that have made RB what it is, you know who you are. THANK YOU. I mean that.
I just know that it's now time to go. I can feel it, and I believe you each know what I mean when I say you just know it when you know it...
We have "made the roof", and now it's time to roll our hose up and leave the scene. RIDE BACKWARDS may not be selling apparel, but the spirit of what RB is about cannot and never will die. You can't kill that, and that's the main reason I am not totally freaking out right now. RIDE BACKWARDS really is more of a mentality than a t-shirt line. RB LIVES. And as long as I live, RB will endure. So, we shall see.
So when you run in your RB gear, run fast, hard and strong. You are not running for a corporation. You are running because:
YOU BELIEVE IN YOURSELF,
YOU BELIEVE YOU HAVE TO EARN IT EVERY DAY,
YOU BELIEVE THAT UNITED WE STAND,
YOU BELIEVE THAT TOGETHER WE SHALL OVERCOME,
YOU BELIEVE YOU MUST KILL YOUR EGO TO BUILD YOUR PRIDE,
YOU BELIEVE YOU ARE STRONG LIKE A BULL,
YOU BELIEVE WE CLIMBED BECAUSE THEY CLIMBED,
YOU BELIEVE YOU WILL GO. FIGHT. WIN,
YOU BELIEVE YOU WILL MAKE THE ROOF,
Ladies, please take a second and scroll through our WOMEN'S CUT section on the website. There is some really nice apparel by UA, Next Level, and Bella at some excellent prices. These are not cheap items, this is quality gear: performance tees, tights, and pants... Good stuff. Have a look. Thanks.
Hey ladies, just a quick shout-out to alert you all of some of the excellent new bottom pieces we've added to the RB line-up:
* The RB KB Women's Perfect Pant by UA.
UA set out to create a great cross-functional pant that not only fits perfectly, but also performs better than anything else out there.
* The EVERY DAY UA Capri Tight.
These leggings are fully equipped with a muscle-boosting compression fit, and strategic stretch mesh leg panels that dump excess heat as you get fired up.
* The #maketheroof 4" compression shorts by UA.
Signature UA compression fit hugs your muscles to keep them feeling stronger and more energized.
* And a brand new item: The women's RESCUE 2.0 UA Fleece Team Pant
Loose: Full, loose fit for enhanced range of motion & breathable comfort no matter where your workout takes you.
We hope you'll check out the quality athletic gear we're bringing with original designs. Working hard to get it right. Thanks!
Yes.... That is a ridiculous price on a high quality performance tank with front & back original artwork.
You are so frickin' stoked if you get one. Click here: http://www.ridebackwards.com/collections/womens.
That's all there is to say, Peace.
We just added product reviews to the RB website. Thought this would be a helpful way to let others know how gear fits, feels and performs. Share your insights & opinions on a piece of RB gear you own and help your neighbor make an informed purchase. Thanks!
Some news you can use here. We just did an inventory of the shop and unearthed some oldies but goodies in our gear section from when we converted over from Nike.
No reason not to sell that stuff out at great prices. We can't get any more of the Nike items, so why not sell the ones we have for cheap! Check out the RB Gym Sack, Nike Pro Combat Tights, and Nike Pro Skully, super prices on these quality discontinued items.
We have also added some cool new socks by Under Armour, the UA Ignite Crew Sock, in both black/hyper green and black/electric blue, at only $12 a pair, those are worth checking out.
Blender Bottles have been re-ordered and are on the way.
We outta here!
Yep, RB is going on spring break (a little early) to the Firefighter Throwdown at Firehouse World at the San Diego Convention Center. We will be gone for a week (yes!) so nothing, nada, is going to ship from right this very second until Monday, Feb 24th.
IMPORTANT!! YOU CAN STILL ORDER DURING THIS WEEK, IT JUST WON'T SHIP UNTIL MONDAY, FEBRUARY 24TH.
* West coasties, stop by our booth and get some never before seen RB gear. (NO SHIPPING when I hand it off to you in person, my brother.) So psyched!!!