RIDE BACKWARDS

There's really not a great way to say this, so without a whole lot of superfluous verbiage, I am going to jump right in and say that after a lot of soul searching and good long inward looks, we have decided to shut down RIDE BACKWARDS. I don't have the ability to say that I am killing it out-right, because that would not be honest, and it'd be like saying that I am killing myself, but RB as you know it is not going to continue into 2015 selling apparel online. There is one last brand-new RB design coming out today on both a triblend tee and the new UA Fleece hoody, called the RB ANGELS. It's awesome, I think.

We are not having any "going out of business" sale, because we are not going out of business, we are just walking away with respect and much pride. In my mind, when I close my eyes I see myself carrying RB into the woods, digging a hole and burying it. Maybe RB will be unearthed some day and rise again, maybe not, but for now, it is safe underground, at rest, and at peace.

I have spent the last seven years of my life creating, nurturing and building RIDE BACKWARDS and it has been a labor of love. I have no regrets. It has been an amazing journey and life experience filled with the best people and some awesome good fun, but I have now gotten to the point where it is all-consuming, and I can't and don't want to take it to the next level. I really don't. Trust me when I tell you that I have thought and prayed LONG & HARD over this decision. It's not what the world needs. It's not what the world needs from ME.

RIDE BACKWARDS is not a brand. It is a state of mind. I have no desire to turn this community of firefighter athletes (which is what RB really is) into a corporation. I am not into marketing, advertising and promotion. I am not into dollars and cents, I am into dreams and dreamers. I am into seeking, creating, learning, playing hard, doing the best work possible every time I set my hand to the plow, loving my neighbor and psyching them up, and just LIVING IT OUT.

AND WE HAVE DONE IT WELL.

I am so proud of what RIDE BACKWARDS has both done and not done. We have never compromised our beliefs or principles. We lived our founding motto: LOYALTY - SERVICE - PRIDE "Original firefighter designs on quality athletic wear." WE DID IT! And we did it with an amazing team of firefighter athletes. I cannot even begin to tell you how grateful and proud I am of each and every member of our team. I also am eternally grateful to a handful of VOLUNTEERS that have made RB what it is, you know who you are. THANK YOU. I mean that.

I just know that it's now time to go. I can feel it, and I believe you each know what I mean when I say you just know it when you know it...

We have "made the roof", and now it's time to roll our hose up and leave the scene. RIDE BACKWARDS may not be selling apparel, but the spirit of what RB is about cannot and never will die. You can't kill that, and that's the main reason I am not totally freaking out right now. RIDE BACKWARDS really is more of a mentality than a t-shirt line. RB LIVES. And as long as I live, RB will endure. So, we shall see.

So when you run in your RB gear, run fast, hard and strong. You are not running for a corporation. You are running because:

YOU BELIEVE IN YOURSELF,
YOU BELIEVE YOU HAVE TO EARN IT EVERY DAY,
YOU BELIEVE THAT UNITED WE STAND,
YOU BELIEVE THAT TOGETHER WE SHALL OVERCOME,
YOU BELIEVE YOU MUST KILL YOUR EGO TO BUILD YOUR PRIDE,
YOU BELIEVE YOU ARE STRONG LIKE A BULL,
YOU BELIEVE WE CLIMBED BECAUSE THEY CLIMBED,
YOU BELIEVE YOU WILL GO. FIGHT. WIN,
YOU BELIEVE YOU WILL MAKE THE ROOF,
YOU BELIEVE.

 

Written by Mia Zierk — September 04, 2014

RB FAREWELL TOUR!

THIS IS IT: Get your final RB orders in NOW! We are shutting this house down in 2015. Our projected last day for online sales 1-15-15. What you see in the shop is all that's left! Get yours, grab another fave -- spread the word! Check out our BLOG for details.

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